Business, Market and Social Research
Freight & Waterborne Passenger Research
· Multi-Modal Freight Distribution Centre Market Study, 2002
MVA undertook a major market study, commissioned by KCRC, to assess the potential demand and attractiveness of establishing a freight village at Pinghu as an integral part of Hong Kong Logistics System. The market study involved extensive face-to-face interviews and focus group discussions of key stakeholders (sample size 350) including potential customers and users of such facilities within the Pearl River Delta Region and the hinterland, as well as an overseas fax survey of buyers and shippers. As part of this study, in-depth market analyses were undertaken leading to the formulation of a marketing strategic plan, an action plan for the implementation of services, and a contingency plan underpinning the results of a risk assessment exercise.
· Terminal Enhancement at Shekou Port for Cruise Operations, Pearl River Delta
MVA acted as Project Manager on behalf of a major global cruise line in the implementation of physical enhancements to the existing international ferry terminal and adjacent berthing area at Shekou Port to accommodate the operations of cruise ships, including the design, construction and supervision of a 400m passenger link bridge and the fulfilment of both immigration and customs requirements.
· Business & Market Advisory Support for the Development of the Cruise Sector in Hong Kong and Mainland China
MVA has been engaged by a major global cruise line operator to provide on-going business and market research advisory support in the development of its cruise business in Hong Kong and Mainland China.

· Harbour Cruise and Cross-Boundary Cruise Ferry Preliminary Market Assessment
MVA, as part of a multi-disciplinary team of consultants commissioned by a private investor to examine the development potential of a site in Hong Kong, is presently leading the preliminary market assessment for the provision of harbour cruise and cross-boundary cruise ferry services.

· Study on the Cruise Market of Hong Kong
In this major study for the tourism authorities in Hong Kong, MVA assessed the regional and world cruise scene with a view to better understanding the underlying trends, growth prospects and development of new emerging markets and their impacts on the potential of positioning Hong Kong as a major cruise hub. As part of this study, detailed face-to-face interviews were carried out with the world's leading cruise lines and other stakeholders around the world and in Asia. A fax survey amongst a selection of travel agents (in excess of 1,000) world-wide was also carried out by the Consultants.

· Market Study into Ferry Service Expansion in the Pearl River Delta Region
MVA undertook a study to evaluate the market potential for an expanded ferry service in the Pearl River Delta Region, including a ten-year demand assessment and the identification of development opportunities and barriers to entry within the existing operating and regulatory environment. The research techniques included collecting passenger surveys and count data during ferry embarkation and disembarkation.
· Research Study of Transport Infrastructure Developments in the Pearl River Delta Region
MVA was commissioned by the Central Policy Unit of the Hong Kong Government to examine the historical transport infrastructure developments in the PRD. The objective of the research was to identify the key driving and restraining forces underpinning the demand for, and supply of, transport linkages including waterborne services. The research, which involved extensive desktop review and in-depth stakeholder interviews, focused on the impacts on movements of goods, services and people within the PRD Region over the last two decades and their implications over the next ten years.

· Strategic Review Of The Development Of Hong Kong Port And Its Evolving Role In The Pearl River Delta Region
MVA carried out an extensive research exercise for a private investor to understand the dynamics shaping the development of Hong Kong as a major port for South China and the associated transport and logistics policy and infrastructure development issues.

· Study on Future Development of Waterborne Transport Services
MVA acted as specialist financial advisor in this multi-disciplinary study to examine how to make the best use of Hong Kong's existing water and pier resources with an objective to enhance public transport for the travelling public.

· Star Ferry Pier Relocation Study
MVA carried out a major attitudinal face-to-face interview survey to collect the opinions of Star Ferry passengers to ascertain whether they are likely to continue to use Star Ferry services if the pier were relocated. The survey involved a sample size of around 8,000. The data collected provided the main input to a demand model developed to estimate the number of passengers who would continue to travel by Star Ferry in the future.
· Regional Ferry Market Study for Private Investor
MVA designed and managed the development and application of a patronage/revenue forecasting model for a major regional ferry market in the Pearl River Delta, based on large-scale face-to-face surveys taking into account special issues relevant to the ferry market, such as attraction of casinos and regional competition in tourism/retail sectors.

· Hong Kong Ferry Company - Corporate Strategy Study
MVA conducted route-by-route econometric analyses to project future demand trends of domestic ferry travel, covering different "commuting" and "leisure" market segments, including inner-harbour, outlying island and new town ferry routes.

 
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Last Modified: 14th Sep, 2004