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Business,
Market and Social Research
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Air Travel & Airline Passenger Research
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Research Study on Helicopter Market and Heliport Development in
Hong Kong |
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Preliminary Market Assessment for Cross-Boundary Helicopter Services MVA, as part of a multi-disciplinary team of consultants commissioned by a private investor to examine the development potential of a site in Hong Kong, is presently leading the preliminary market assessment for the provision of cross-boundary helicopter services. |
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Airline Research on Loyalty Marketing MVA evaluated loyalty and reward programmes for a major Asian-based airline and its subsidiary company. This research collected opinions and ideas through focus groups for improvement from different consumer groups across seven major markets in Asia. |
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Airline Passenger Prioritisation of Products and Services MVA completed a major market research survey, commissioned by a leading Asia-based airline company, to establish the relative monetary valuation of its passengers' preferences for a range of existing and potential product and services. The research, which was carried out by major market segments, used Stated Preference face-to-face surveys as the main tool to understand customer preferences and values for the various products and services. |
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Airline Schedule Research MVA undertook a customer satisfaction study for a major Asia-based airline with regards to airline schedules. The study involved research in six geographical markets world-wide including Hong Kong, Singapore, Tokyo, Sydney, Vancouver and London. The research included in-depth face-to-face interviews with travel agents, focus groups with frequent travellers and a Stated Preference face-to-face survey of travellers. The study identified passenger preferences for both business and leisure travel with regards to airline schedules and time slots recommended for expansion. |
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Airline Product Plan Appraisal MVA undertook a major Stated Preference face-to-face interview survey study for a major Asia-based airline of its passengers' preferences, which included a number of attributes not previously researched. Considerable design effort was involved including qualitative research with passengers of different nationalities and extensive piloting of the Stated Preference survey design itself under field conditions. The experiment was presented on computer assisted personal interviewing tools in three languages. MVA, in a subsequent study, applied the Stated Preference survey methodology to better understand passengers' values on a route basis as the airline's routes have very different passenger profiles. |
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Duty-Free Shopping Survey Research MVA carried out face-to-face interview surveys among departing air passengers at Hong Kong's Chep Lap Kok International Airport to gauge preferences and behaviour for shopping in airport duty free shops. Research included surveying air passengers from around the world with an emphasis on North Asian, European and American shoppers. |
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Research into Airport Express Passengers Travel Attributes MVA was first commissioned by MTR Corporation Limited to develop a pricing model to evaluate revenue and ridership based on fare and service level of the Airport Express. Model development included data collection of over 5,000 face-to-face interviews with travellers and over 1,200 Stated Preference (conjoint analysis) interviews. An update study was subsequently completed involving further surveys with a sample size of 6,000 airport related passengers to gauge passengers' preferences now that the Airport Express is operational. This exercise included telephone interviews with over 200 airport employers, face-to-face interviews with 5,000 air travellers and approximately 200 Stated Preference face-to-face interviews with Airport Express travellers. |
