Business, Market and Social Research
Tourism Research

· Tourism Influence and Economic Impact Study of Hong Kong International Film Festival
MVA is presently embarking on a major study, commissioned by the Hong Kong Arts Development Council, to gauge the economic and tourism impact of holding the 27th Hong Kong International Film Festival. The study involves over 20 in-depth interviews of key stakeholders in the industry as well as over 1,200 intercept interviews of both attendees and non-attendees.
· Macau Tourist Rail Link
MVA provided specialist market, demand and transport planning advisory support in a pre-feasibility study, commissioned by the Macau government, to establish the attractiveness of implementing a rail link connecting the major tourist and local attractions in Macau Peninsula and Taipa.
· Tourism Study on the Improvement and Further Development of the Peak
MVA completed an in-depth face-to-face interview survey with visitors to the Peak in an effort to ascertain visitor attitudes and preferences about the Peak as a tourist attraction. The survey included rating exercises and open-ended questions to collect opinions and comments on experiences.
· Market Research on Proposed Cable Car Service between Tung Chung and Ngong Ping
MVA completed a market research study to examine the attractiveness of the planned cable car and associated products from a customer perspective as well as the packaging required for the services to be sufficiently attractive to both customers and the tourist trade. This research involved extensive in-depth face-to-face interviews with key stakeholders in the tourism and travel industry, and some 2,000 face-to-face interviews of existing and potential visitors to Ngong Ping.
· Tung Chung - Ngong Ping Cable Car Project: Market Assessment
MVA undertook a demand forecasting exercise as input to a private consortium bidding for a 30-year BOT franchise for a cable car service between Tung Chung and Ngong Ping in Lantau Island. The research involved conducting in-depth interviews with key stakeholders in the tourism and travel industry, screenline counts, and some 5,500 intercept interviews of existing and potential visitors to Ngong Ping.

 
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Last Modified: 14th Sep, 2004